The ideal posting frequency varies by platform and audience. Generally, we recommend:

• Facebook: 3-5 times per week
• Instagram: 4-7 times per week
• Twitter: 3-5 times per day
• LinkedIn: 2-3 times per week

We'll determine the optimal posting schedule based on your specific audience and industry.

Organic social media refers to free content you share (posts, stories, etc.) that reaches your followers and potentially others through shares. Paid social media involves paying to promote content to specific audiences beyond your existing followers. A successful strategy typically combines both approaches.

We track multiple KPIs depending on your goals, including:

• Engagement rate (likes, comments, shares)
• Follower growth
• Click-through rate to website
• Lead generation and conversions
• Return on ad spend (ROAS) for paid campaigns

Our monthly reports provide transparent insights into all these metrics.